Philadelphia – St. Patrick’s Day may be less cheerful today than in years past, according to a new survey of 1,000 U.S. adults of legal drinking age by Qlik®, a global leader in data integration, data quality, analytics, and artificial intelligence (AI). With a 25% tariff on Canadian aluminum and malt barley set to drive up the price of beer in the U.S., most revelers (64%) indicated they will drink less, and 52% plan to trade down to a less expensive import or domestic beer if their favorite import beer is too pricey.
My goodness, my Guinness?: 28% prefer imported beers like Guinness or Harp for St. Patrick’s Day, while nearly half (47%) go domestic. Non-alcoholic beer, though still niche (6%), is rising, especially with younger drinkers (8% of Gen Z vs. just 2% of Boomers).
Tariffs and reluctant teetotalers: 81% believe tariffs will increase U.S. beer prices. Nearly two-thirds (64%) confirmed they’ll reduce consumption if beer costs rise today, a sentiment even stronger among Gen Z drinkers (74%), highlighting younger consumers' greater price sensitivity.
Nearshore my beer? Sure: 31% of drinkers would find imported beers more appealing if brewed domestically. Yet only 21% would remain loyal if tariffs drove up prices by 20% or more—showing even beloved brands have their limits.
“Luck might be in short supply this St. Patrick’s Day, but reliable data doesn’t have to be. With modern AI-powered analytics, breweries can gain timely visibility into their supply chains—enabling rapid responses to tariff impacts, strategic shifts to new suppliers, and quick exploration of local brewing alternatives,” said Mike Capone, CEO of Qlik. “When tariffs rise, breweries can still raise their glasses, backed by insights stronger than a four-leaf clover.”
Qlik provides innovative data integration, data quality, analytics, and AI solutions, helping businesses globally to make better decisions. By seamlessly connecting diverse data sources, automating complex processes, and delivering powerful visual analytics and AI-generated insights, Qlik enables smarter, faster results. Organizations leveraging Qlik gain a competitive advantage through actionable intelligence, efficiency and growth.
Methodology
The Qlik St. Patrick's Day Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 21+, between March 12th and March 13th, 2025, using an email invitation and an online survey. The data has been weighted.
About Qlik
© 2025 QlikTech International AB. All rights reserved. All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.
Media Contact
Keith Parker
keith.parker@qlik.com
+1-512-367-2884