Philadelphia – Qlik® was recently honored as one of the winners at the ITSMA 2020 Marketing Excellence Awards. ITSMA, the leading resource for B2B marketers in the connected economy, celebrated the winners of its 2020 Marketing Excellence Awards on October 14 during its virtual Awards Ceremony.
“Amid the unprecedented challenges of 2020, it’s been a privilege for ITSMA to observe the standout performance of marketing leaders who have risen to the occasion with innovative approaches to growth, execution, and customer value,” said Dave Munn, President and CEO of ITSMA. “We were thrilled to recognize Qlik as a gold winner in our Scaling and Optimizing Account-Based Marketing category for their program on The Qlik Infusion Program: Driving ROI for the Customer & Revenue Growth for Qlik.”
The 2020 Marketing Excellence Awards focused on six critical aspects of marketing for B2B services and solutions: Account-Based Marketing; Brand & Reputation; Driving Strategic Growth; Executive Engagement; Transforming Marketing with Data, Analytics, and Insight; and Sales Enablement.
The awards program jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.
“Delivering for customers is a crucial focus for any successful organization, but truly understanding and partnering with them is what makes programs like the Qlik Infusion Program stand out,” said Nancy Harlan, Senior Director, Global Strategic Account Marketing at Qlik. “The Qlik Infusion Program enables customers to maximize the value of their analytics investments, helping to create a data culture that drives bottom line impact and customer success through insights. We’re thrilled to have our unique Qlik Infusion Program recognized by ITSMA.”
For more information about the award winners, visit itsma.com/2020-mea-winners/.
Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. Qlik provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action. By transforming data into active intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com
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