Philadelphia – Qlik announced the winner of its Qlik Bracket Challenge $100,000 prize, Jordan Poet of Springfield, Oregon. Jordan took home the prize by accumulating the most overall points throughout the tournament, including picking Michigan State to upset Duke, three of the four semifinalists and University of Virginia as the national champion. One of the largest awards for bracket contests on the market, and unlike many "perfect bracket” challenges, Qlik awarded the $100,000 to the “best bracket” submitted.
"What a ride!!!" exclaimed Jordan Poet. “Normally I would be picking Oregon, but I knew from following the season there were better potential champions. From the moment Virginia landed in the final I knew I had a shot, but it still feels unreal. Thanks to Qlik I’m now able to pay down some debt on our new house, put some retirement plans in place and hope to take a great trip as well!”
Data and analytics are ever-present in sports, and Qlik leveraged its Qlik Sense analytics platform to provide the most in-depth access to data on every team in the NCAA Men’s tournament field to help fans design their best bracket ever. Through the Qlik Bracket Challenge, Jordan and other participants were able to review and compare current season statistics like strength of schedule, performance against ranked teams and scoring margins with data provided by STATS. This gave particpants a full picture of each team’s potential, and each individual game for potential upsets and favorites to match their rooting interest. For example, many were surprised by outcomes like #12 Murray State over #5 Marquette, but informed bracket participants who reviewed the data would have confidently picked Murray State.
During the tournament Qlik also showcased a variety of historical tournament highlights through data storytelling on its https://bracketguru.qlik.com microsite. The microsite leveraged data from throughout the history of the tournament, providing fans with a great mix of content and visuals on past upsets, unique storylines and a deeper understanding of the tournament through data.
Qlik’s vision is a data-literate world, one where everyone can use data to solve their most challenging problems. Only Qlik’s end-to-end data management and analytics platform brings together all of an organization’s data from any source, enabling people at any skill level to use their curiosity to uncover new insights. Companies use Qlik to see more deeply into customer behavior, reinvent business processes, discover new revenue streams, and balance risk and reward. Qlik does business in more than 100 countries and serves over 48,000 customers around the world.
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