Magnum Selects Qlik to Create a Culture of Data-Driven Decision Making

Kazakhstan’s Largest Retail Food Chain Driving Value from Data for Supply Chain Efficiencies and Customer Centric Offers

July 20, 2021

MoscowQlik® today announces Magnum, a food leading retailer in Kazakhstan, has turned to Qlik to increase operational efficiencies across the business.

For the past 10 years, Magnum has been using QlikView for its financial analytics. As the company has grown, it became increasingly clear that integrating analytics across its business units increases business process efficiencies, as well as improving the quality and speed of decision-making.

In 2020, the company implemented Qlik Sense® analytics to improve the data-driven decision-making culture across the entire business and to ensure everyone had a single-source of truth from which to make decisions. Magnum launched applications for the Finance, Operations, Commercial and Human Resources departments, as well as a supplier website. The company is continuing to develop further apps to deploy across the IT department too.

“We have an agile approach when working on business intelligence applications. The implementation team is in constant contact with internal stakeholders across the business. The team examines their requests and through the use of data, looks for opportunities to satisfy their needs,” said Saken Kudiyarov, Business Intelligence Project Manager at Magnum. “We are already seeing how our data processing speed has grown. We are now seeing significant time savings when preparing management reports. In addition to this, the data-driven decision-making cycle and the ability to test hypotheses for promotions have been significantly reduced.”

Magnum uses Qlik to analyze over 2.4 billion lines data, including all retail receipts. This helps the company to effectively track promotions and stock, avoiding shortages or surpluses, which in turn guarantees the availability of goods to its customers. There are more than 200 active Qlik users in the company including analysts and heads of departments as well as store directors.

“Our goal is to increase the number of self-service users and develop a data-driven business culture with the BI department being the center of competence within the company. To achieve this, we provide all the departments with necessary applications they require. Each department has at least several employees capable of building dashboards. Within the next year, we expect to grow the number of self-service users by 40%,” added Kudiyarov.

“We are delighted to be able to assist Magnum in developing a data-driven decision-making culture across the entire company from which they can reap the rewards. Our longstanding collaboration has shown the effectiveness of using data in driving value for their customers,” said Alexey Artemenko, Regional Director for Qlik Russia & CIS.

About Magnum

Magnum is the largest retail chain in Kazakhstan with about 100 branches in 10 cities and over 10500 employees. More than 3 million people make purchases at Magnum every year.

About Qlik

Qlik’s vision is a data-literate world, where everyone can use data and analytics to improve decision-making and solve their most challenging problems. A private SaaS company, Qlik provides an end-to-end, real-time data integration and analytics cloud platform to close the gaps between data, insights and action. By transforming data into Active Intelligence, businesses can drive better decisions, improve revenue and profitability, and optimize customer relationships. Qlik does business in more than 100 countries and serves over 50,000 customers around the world.  

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