As the pace of business accelerates, business users need faster, easier
access to data that will help them keep up with, and stay ahead of the
With traditional business intelligence, users who wanted data insights had
to submit a request to IT, wait for their turn in the queue, and go back and
forth answering clarifying questions — all before they could get answers.
Because the process took so long, many times the insights came too late.
Plus, many people don’t use data when making business decisions because they
feel like their skills are lacking. Relying solely on intuition results in
errors and suboptimal decision making that businesses cannot afford in this
day and age.
If organizations want to build a truly data-driven culture, they need to do
a better job of streamlining access to data and making easy-to-use analytics
applications readily available. Increasing employee data literacy through
training and optimized business processes is just as critical.