Why are we introducing a Distribution Model?
Qlik is launching this new go-to-market model to accelerate growth through our Partner ecosystem. By expanding our reach through distribution, we can deliver our innovative solutions to a vast network of additional reseller partners, opening doors to untapped markets and opportunities.
Why is this important to the Qlik Partner Ecosystem?
The distribution model is designed to extend Qlik-focused expertise and resources to select Qlik Partner Program (QPP) partners in those key regions. This shift allows our Qlik partner-facing teams to focus on providing more in-depth support to a smaller set of partners while enabling distributors to offer dedicated assistance to tens of thousands of non-managed partners.
What are the benefits of these strategic Distribution Partnerships?
Distribution provides many benefits to resellers including:
Broadened and streamlined access to Technology: Facilitates managing a vast network of technology vendor relationships to help provide complete customer solutions.
Enhanced Enablement: Offers co-marketing programs, training, and demand generation campaigns to accelerate reseller onboarding and engagement.
Improved Efficiency: Simplifies the transaction process and ensures rapid delivery of solutions to customers.
Scalable Growth: Supports resellers in scaling their businesses with access to Qlik’s innovative technologies and expertise.
What are the customer benefits?
The distribution model also delivers significant advantages to customers:
Wider Availability of Solutions: Customers gain access to Qlik solutions through a more extensive reseller network, making it easier to find the right partner for their unique needs.
Enhanced Support and Expertise: Distributors ensure resellers are equipped with the latest training and resources, resulting in better service for end customers.
Accelerated Innovation: By streamlining the partner ecosystem, Qlik can focus on developing cutting-edge solutions, enabling customers to stay ahead in their data and AI journeys.
Localized Resources: Regional distributors bring localized knowledge and tailored services to meet specific market needs.
Embracing the Future Together
As we take this next step, we remain committed to fostering strong partnerships that drive mutual growth and success. Our collaboration with TD SYNNEX and Redington underscores our dedication to empowering partners and customers alike.
Learn more about these strategic partnerships in the recent press releases with TD SYNNEX and Redington.
Together, we’re ready to unlock new possibilities and deliver even greater value to our partners and customers.
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