SABMiller, one of the world’s leading brewers with over 70,000 employees across 75 countries, entered the market in India in 2000.
Managing such a huge operation, with ten breweries in nine states, is a difficult task. India is a highly complex market. Local governments heavily regulate the sale and distribution of alcohol and each has different import and export taxes – and some states even prohibit alcohol.
As a result, SABMiller India had come to rely on a complex technology estate.