Why choose Qlik

Seize every business moment. Find out why 50,000+ customers choose Qlik.

Still relying on passive BI? Take a big leap forward.

The passive approach to BI by other “modern” analytics tools often relies on preconfigured, historical data with no ability to drive real-time decisions and action. Users are stuck making decisions based on the past.

Qlik takes a different approach. With the Qlik Active Intelligence Platform, deliver a state of continuous intelligence with an end-to-end analytics data pipeline delivering real-time, up-to-date information designed to trigger immediate actions when they matter most – in the business moment.

Just 44% of organizations believe they have enough data to make decisions.1

Only 29% of executives feel they achieve transformational business outcomes via data.2

And 35% of executives see poor data literacy as a critical roadblock to change.3

Close the gaps between data, insights and action with real-time, Active Intelligence.

Qlik brings data and analytics together seamlessly with the only end-to-end, real-time analytics data pipeline. Free your data from silos – in real-time. Let users easily find relevant data, enrich it and create derivative data. Empower as many people as possible to discover and understand insights, from anywhere with world-class analytics. And wire automated downstream actions to seize every business moment. That’s the path from passive BI to Active Intelligence and ROI.

Infographic illustrating how the Qlik suite of products and services work together to transform raw data into insights and drive orchestrated actions. Infographic illustrating how the Qlik suite of products and services work together to transform raw data into insights and drive orchestrated actions.

Turn raw data into informed action – in one cloud platform

Qlik Active Intelligence Platform is the only end-to-end cloud platform for real-time data integration and analytics.

Best-in-class data integration capabilities for a cloud-scale world.

Organizations collect huge amounts of data. But, most of the data that can guide decisions and actions isn’t analytics-ready or accessible. Qlik operationalizes DataOps for analytics, turning raw data into trusted, actionable data that's easy to find, current, and immediately available to Qlik Sense®, Tableau, PowerBI, and beyond — on any cloud you choose.

More insights, more action with the most complete analytics available.

Qlik Sense® sets the benchmark for a new generation of analytics. Empower users at any skill level to freely explore data with powerful AI combined with the industry’s most powerful analytics engine. Bring actionable insights into every decision with the industry’s most complete platform for modern BI – on our cloud or anywhere you choose.

Total business agility with trusted end-to-end governance.

Other vendors deploy desktop products as part of their cloud with no focus on true governance. That creates chaos. Only Qlik provides an end-to-end governance framework. IT collaborates with the business to make governed, approved datasets easily available through an enterprise catalog while ensuring data is up-to-date, properly managed, and delivered to the right people. That creates real trust in the data-driven insights, decisions, and actions that follow.

Your cloud, your way with hybrid cloud services that end vendor lock-in.

While Qlik enables the entire analytics data pipeline seamlessly in our cloud, we know not everyone can or wants to put all their data in a single cloud platform. And as more data moves to the cloud, costs can spiral out of control so flexibility and vendor lock-in is a real issue. Our unique hybrid-cloud services offer the best of SaaS whether on our cloud or any cloud you choose. That means no more vendors telling you to move or copy your data into their environment.

Learn More: Qlik Active Intelligence Platform

Why Qlik is Different

Build a data-driven culture with Data Literacy as a Service.

Qlik takes a holistic approach to customer success to accelerate the impact of your data integration and analytics initiatives and build a culture that’s driven by data. Our team of experts bring deep data literacy expertise and always-on service to help you achieve your goals and maximize your investments in people, process, and technology.

See what customers and analysts say about Qlik

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Qlik® Named A Leader Again

For 11 consecutive years, Qlik has been named as a Leader in Gartner’s Magic Quadrant for Analytics & Business Intelligence Platforms.

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Top BI Solution

Users ranked Qlik Sense® #1 in Business Value and Analyses in the international BI giants peer group. Overall, Qlik Sense ranked #1 in 6 KPIs and a leader in 45 more.

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Users Trust Qlik

G2 ranks Qlik Sense a momentum leader in the Analytics Platforms category and a leader in the Enterprise Embedded Business Intelligence category for Fall 2021.


  • IDC Data Culture Web Survey (2021).
  • NewVantage Partners Big Data and AI Executive Survey (2021).
  • Gartner, Survey Analysis: Fifth Annual CDO Survey — Growth Must Continue in Order to Achieve Real Impact, Debra Logan et. al, 26 March 2020.