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Alternative Apparel


    • Operations
    • Sales


    • Retail / Wholesale

Qlik Product

    • QlikView


    • 90% increase in efficiency working with customer and purchase order information
    • 5 days to create first application

Alternative Apparel speeds up, improves customer satisfaction

Customer satisfaction is a top priority for Alternative Apparel. When changes to supplier deliveries occur, the operations and sales teams need to be able to work together to communicate those changes to the customer. Especially when you’re a fashion lifestyle brand best known for comfort, simplicity and a commitment to sustainability.

Unfortunately, legacy systems made it cumbersome for Alternative’s customer service employees to gather the data needed to answer the operations team’s questions. This slowed down the customer service process for both sales and operations and created disparate reports across the network.

The company set out to find a solution that could improve business processes and increase customer satisfaction.

Up and running in five days with lasting outcomes

In only five days, Qlik’s partner, LeanSwift, built an initial solution based on sales data from Infor M3. Through partnerships and a team of experienced manufacturing and distribution consultants, LeanSwift brought the expertise of both Qlik and Infor M3 to the table.

Once the sales application was launched, it was time to address the need the operations team had for a unified place where all Alternative employees could easily find customer and purchase order information.

“QlikView is very accessible at all levels within the organization. Users range from our DC supervisors up to the C-Suite level!” Tom Thirkell, Interim CFO at Alternative Apparel, said.

Prior to Qlik, when a delivery from a supplier was delayed, it took the operations team hours to gather relevant data and determine which orders and customers would be affected. Now, the VP of operations and her team are able to access that information with just a few clicks in their Qlik operations solution.

Armed with a fast way of getting information and a layout that makes it easy to find what is important, Alternative now successfully measures and analyzes performance by channel over time and customer profitability across all business areas and products.

Better teamwork, each user group gets what it needs

No matter where employees are located — CA, NY, GA or while traveling — important business data is available at their fingertips. Easy and secure access is provided via a web portal without any client installation, making the information accessible on a tablet or a smartphone.

For the IT department, the Qlik implementation has reduced the number of requests to create time-consuming and inefficient queries and reports on the fly.

With Qlik, Alternative now analyzes sales and operational information with ease. Management can access data fast to make informed decisions. Plus, the team has more time to work with the information and at improving relations — both internally and with customers — instead of spending precious time gathering the data. This has resulted in better teamwork, improved customer care and, ultimately, greater customer satisfaction.

Teka Long highly recommends Qlik and offers her best advice for a successful implementation. “The key is to start with the most critical information and then add on what you need,” Long said. “Create separate apps for specific data so that each user group gets what they need.”

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