Marketing Analytics

Align strategies to address market shifts, customer sentiment, and developing trends. Boost marketing ROI through better targeting and campaign performance.

Grow market share with Qlik

Campaign performance

Optimize marketing strategies. Make the customer journey more compelling. Track and measure campaign performance. Improve targeting, conversion and ROI. Analyze customer sentiment and increase brand awareness.

Customer segmentation

Deliver greater ROI — target the right prospects and your most valuable customers. Improve customer segmentation and conversion. Specify targets for up selling and cross selling. Measure KPIs like customer lifetime values, activation and churn.

Data Sheet: Qlik for Customer Segmentation (PDF)

Web analytics

Integrate channels to deliver a consistent brand experience. Improve brand awareness and customer loyalty. Identify threats and opportunities. Analyze market shifts, customer sentiment and trends.

Data Sheet: Qlik for Web Analytics (PDF)

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E-Book: 6 Questions to Ask Yourself When Choosing a Marketing Analytics Solution

How do you determine what analytics platform aligns best with your marketing priorities? Read this eBook to learn the six questions to answer when you're deciding which analytics solution is right for your team.

Analyst report: Lead generation and sales results

By connecting lead generation with sales results, sentiment analysis, and social media traffic, marketers today can use marketing analytics to demonstrate the impact their activities have on the business.