CRM and sales analytics: the same thing, right? Wrong.
CRM systems have a role to play in today's enterprise. But depending on CRM can mean missing the bigger picture, missing opportunities — and in some cases —additional risk. In this eBook we'll look at the difference between CRM and sales analytics platforms— and how to choose the right approach to drive higher sales performance and results. Discover how sales analytics allows companies to improve:
- Pipeline and forecast management
- Operational planning and market segmentation
- Acquisition rates - and more