Statement of Direction

Qlik Product Innovation and Direction

Explore our latest innovations and strategic direction for the future.

Our Approach: Market-Driven Innovation

At Qlik, we have built an industry-leading innovation pipeline that is fueled by market research and feedback from our customers. What our customers like and don’t like, how they use our products, ideas and recommendations they have for new features and improvements – all of it helps inform our product portfolio strategy. We believe this is what helps Qlik lead the way in helping enterprises around the world get value from their data.

If you are interested in being part of the process, please visit our Ideation Forum, where you can vote for your favorite product ideas, make suggestions and see what others are sharing.

Our Guiding Principles


Qlik is a SaaS company

We will market a move to the cloud as customers seek to reduce TCO and increase scale, and maximize customer value through a cloud-first approach that enables rapid innovation, adoption and supports our data strategy.


Qlik respects the customers’ data location

Customers will have data that they either cannot or are not willing to move to Qlik’s cloud, and we will support those use cases. We will also embrace a modern data-ops approach delivered as-a-service to build the analytics data pipeline.


Qlik takes care of its customers

We will combine the value of software and services, always on, as customers modernize and move to the cloud. We will protect our customers' investments and provide freedom of choice.

Current Areas of Focus

Here are our key initiatives driving our product roadmap for 2023:

  • Data Integration

    Deliver data integration capabilities for our Integration Platform as a Service (iPaas) to enable a real-time enterprise data fabric with automated data movement and advanced transformations.

  • Analytics

    Deliver analytics capabilities to uncover the best insights using AI and machine learning and present users with powerful visualizations, with optimal support for scalability and performance.

  • Foundational Services

    Provide solutions for the benefit of both data integration and analytics users, designed to facilitate connectivity and automation of data pipelines and enable the journey to the cloud.

What’s New

Check out our product innovation and new capabilities.


OpenAI Connectors

New suite of connectors for OpenAI, including automation connectors and real-time analytics integration, enabling users to request and embed generative AI content directly in their analytics experience.


Augmented Analytics Enhancements

New capabilities that create a more seamless and integrated experience with AI – Microsoft Teams integration, key driver analysis, and augmented analytics APIs


Extended Data Transformation

Extended transformation capabilities with Qlik Cloud Data Integration to support data landed in your cloud data warehouse or lake using Qlik Replicate


Visualization Features

Enhancements to include filter pane that features a grid layout and provides several new capabilities, including grid mode, search mode (with wildcard option), checkbox mode, compact view, and histogram.


Qlik Cloud Government Enhancements

Expanded to include Data Integration capabilities, Direct Query and Data Gateway-Direct Access, and Application Automation


Cloud Sources

Easily connect to a wide range of business-critical data sources with new connectors to SaaS applications and cloud data sources. New connectors added regularly


Business Glossary

Provide data and analytic users with a single, centralized glossary of business terms and their definitions.


Customer Managed Keys

For organizations with strict encryption and governance requirements, Customer Managed Keys is an advanced security capability allowing customers to bring their own encryption keys to protect their data in Qlik Cloud.



US Healthcare and Life Sciences organizations subject to HIPAA laws can now take advantage of Qlik Cloud's full potential including the ability to use Personal Health Information (PHI) data within the platform.


Qlik Cloud Data Integration

Qlik Cloud Data Integration helps Data Engineers quickly deliver, transform, and unify enterprise data via automated, efficient, and governed data pipelines. These pipelines improve data timeliness, reliability, and scale, which are essential for every analytics, ML or digital transformation initiative.


AutoML in SaaS

Qlik AutoML on Qlik Cloud brings the power of machine learning and predictive analytics directly to your business analysts and analytics teams, allowing them to easily generate machine learning models, make predictions, and plan decisions – all within an intuitive, code-free user experience.


Direct Query

Direct Query enables Qlik Sense apps to directly query cloud databases using SQL, through visualizations and user filtering. This complements our industry-leading analytics engine and user experience by offering a hybrid approach to analytics consumption, all in Qlik Cloud.

Ready to transform your entire business with data?