CUSTOMER STORY // REXEL

Rexel Drives Performance and Sharpens Action Plans

The power of Qlik Cloud Analytics accelerates deployment across all departments.

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Two men in safety vests and hard hats installing solar panels on a rooftop under clear blue skies.

3,200

users

With the Cloud, deploying new users is simpler and faster.

36 M /an

lines of sales

Commercial application enables analysis of large volumes of data.

1,000

daily connections

Over 30% of users log on every day to manage their business.

CHALLENGE

Balancing volume, speed, and autonomy

As a leader in the distribution of electrification products and services for professionals, Rexel places data at the heart of its transformation. With more than 3 million sales lines per month and teams spread across the country, Rexel needed to balance data volume, user autonomy, and fast access to information. The first version of its sales performance app generated strong adoption, but the accumulation of information made usage less fluid. The challenge was to maintain the richness of analysis while simplifying the user experience.

A man wearing a hard hat and jacket is focused on operating an electric charging device.

APPROACH

Migrating to the cloud for faster deployment

The move to Qlik Cloud® Analytics provided the opportunity to completely redesign the application: streamlined information hierarchy, modernized design, personalized user journeys, and seamless mobile accessibility. The cloud also enabled Rexel to replace legacy Power BI apps while extending Qlik usage to a much larger number of employees—at a controlled cost. Teams now rely on a shared BI framework, fed by diverse sources (ERP, CRM, e-commerce, Google tools, accounting, etc.), ensuring reliable and contextualized analytics.

Image of Qlik analytics dashboard displaying multiple charts, including sales records by date, sales by product name, and the number of stores. A chat interface labeled "Insight Advisor Chat" is also visible.

RESULTS

Mass adoption and sharper action plans

More than 3,000 employees now use Qlik, including 1,200 sales representatives. The Performance app from the sales department is used daily to track goals and optimize action plans. Analytics are precise and shared across purchasing, marketing, pricing, finance, and HR—allowing departments to collaborate on the same KPIs for more targeted action plans with tangible ROI.

Additional Qlik applications have been developed for all business functions, enabling decision-making on the same trusted data while giving users the flexibility to apply personalized analysis criteria.

Qlik turns information into a true competitive advantage, serving both strategy and field operations.

A woman at her desk with two computer screens, concentrating on data analysis.

WHAT THIS MEANS FOR YOU

Scalable BI supported by effective governance

Rexel’s success in data-driven transformation rests on three pillars: discipline, autonomy, and innovation. Its data strategy and governance model empower business users while ensuring data reliability, consistency, and oversight.

With Qlik Cloud Analytics, the company benefits from a centralized, agile platform able to adapt to the rapid changes in its industry, especially those driven by the energy transition. Next steps are already underway: smart alerts, broader analysis perspectives, predictive models, and greater business autonomy through Data Flow.

An individual in a blue shirt and gloves is engaged in maintenance on an electrical panel.

Qlik Cloud® Analytics provides us with a wealth of data and lines of analysis that enable us to define more effective action plans. And we always get the answer to our questions.

Valérie Mazars

Commerce Project Manager, Rexel