CUSTOMER STORY // PMU

PMU Bets on Qlik Cloud for a Winning Strategy

Optimized data analytics across the organization with Qlik Cloud Analytics

Read Customer Story

Excited man and woman looking at a smartphone together on a couch.

600

Users

All business functions use Qlik analytics applications to make informed decisions.

14,000

Points of sale

The sales application enables field teams to manage an extensive distribution network.

2,000

Bets per second

High transaction volumes processed in real time, 24/7.

CHALLENGE

Supporting the needs of a technology-driven business

With several thousand transactions per second during major sporting events, PMU operates in an environment where application availability and data reliability are critical. The company needed to support the rapid growth of its digital business, provide nearly 600 business users with a single view of key metrics, and modernize an analytics platform that had become increasingly complex to maintain.

PMU also wanted to reduce infrastructure constraints, accelerate access to data, meet growing demand for real-time analytics, and prepare for future AI use cases by strengthening data governance.

Two jockeys riding racehorses side by side on a track.

APPROACH

Harnessing the cloud to drive performance and innovation

PMU chose Qlik Cloud Analytics to benefit from a managed infrastructure, gain continuous access to the platform’s latest innovations, and simplify maintenance.

The transition also provided an opportunity to rethink a strategic application used by field sales teams, completely redesigning it to improve both performance and user experience. Today, the platform addresses the needs of every type of user, from executives to analysts, through tailored dashboards and advanced capabilities that enable them to explore large volumes of data.

A digital dashboard interface displaying various sales data visualizations such as charts, maps, and performance metrics. A sidebar on the left shows filter options for channel, region, and sales representative.

RESULTS

Higher-performing applications

The move to the cloud enabled PMU to modernize its analytics environment while simplifying its management. The application used by sales teams was reduced to one-tenth of its original size, delivering much faster response times for teams in the field.

Users now have more seamless access to trusted data to manage operations, accurately measure the impact of marketing campaigns on player behavior, and analyze performance over extended periods. The platform also paves the way for future developments in real-time analytics, geospatial analysis, and the integration of AI into the analytics process.

Rear view of a person sitting at a desk working on multiple computer monitors in an office setting.

The cloud as the foundation for trusted AI

For PMU, migrating to Qlik Cloud is more than a technology upgrade: it is an essential step in the company’s data and governance strategy. With the integration of Data Products, Qlik provides the foundations needed for trusted AI use cases.

Future conversational interfaces will be able to leverage governed, contextualized data while drawing on KPIs that have already been validated by business teams. This approach enables PMU to accelerate innovation without compromising trust in its data.