New for ISVs: Accelerating SaaS Success

BARC reveals today’s most essential ISV capabilities

Yesterday’s innovations are today’s table stakes

Independent Software Vendors (ISVs) now operate in markets where analytics and AI capabilities are intrinsic to competitiveness. This research note identifies the essential capabilities, design principles, and operational disciplines for embedding analytics, AI, and autonomous intelligence into SaaS products that deliver measurable business and customer outcomes.