CUSTOMER STORY // MERCK KGAA, DARMSTADT, GERMANY
Real-Time Mobile Insights Empower Executives
Qlik Cloud Analytics delivers business-critical information instantly to a worldwide user base.

5
seconds to access data
WorldView puts key data into executives’ hands quickly and efficiently, enabling them to make informed decisions.
Single
source of insights
Instead of siloed and fragmented data sources, the organization now has a single, global source of truth.
Weeks
of effort saved
With deck-based, static reporting a thing of the past, IT staff and analysts can focus on adding value where it counts.
CHALLENGE
A tool that reflects human needs and processes
Merck KGaA, Darmstadt, Germany, realized that effective business intelligence requires an understanding of users’ needs. Frustrated by static, obsolete deck reports and emails, executives demanded immediate, on-the-go access to key performance indicators on their mobile devices.
As a global operator, the organization needed a solution that would break down data silos, modernize its data environment, and deliver a fast, unified, single version of the truth to leaders and executives within seconds, regardless of their location or time zone.

APPROACH
The right tool with the right performance and the right quality
Together with Qlik Partner Databridge, Merck KGaA, Darmstadt, Germany, developed WorldView, a custom mobile app with Qlik Cloud Analytics as its core data engine. Handling massive data volumes, Qlik acts as the central processor, converting raw data into consumable reports and allowing easy collaboration via extensions.
Adopting Qlik in the cloud replaced outdated servers and manual spreadsheets. And by pulling data directly from data ingestion systems, as well as the main financial system and market database, the transition delivers important infrastructure cost savings, better IT stability, and global accessibility.

RESULTS
A fundamental shift in data delivery and access
Qlik powers WorldView’s centralized data ecosystem, cutting mobile load times to just five seconds. This fundamental shift gives global executives immediate, verified insights into sales, market trends, and patient adoption worldwide, ensuring confident decision-making.
Beyond saving analysts days of manual work and reducing IT costs, the stable cloud foundation delivered by Qlik enables interactive data exploration down to product level. It is also preparing the organization for future AI integrations, including text-to-speech features.

WHAT THIS MEANS FOR YOU
A foundation for agility and innovation
Merck KGaA, Darmstadt, Germany’s transformation proves that success demands instant access to trusted data. By moving from static presentations to a centralized mobile app, the organization has fundamentally shifted how leaders make high-stakes decisions.
This story highlights that breaking down data silos and adopting cloud analytics does more than just cut IT costs and save time: it demonstrates that building a strong data ecosystem is the essential foundation that unlocks future AI innovations and drives business agility.


Qlik has helped us to reduce response times, upgrade our service, and improve patient outcomes. That’s what keeps us going here.












