CUSTOMER STORY // H. & J. BRÜGGEN KG

Optimizing a global supply chain with Qlik

Brüggen embeds Qlik Cloud Analytics to modernize operations and enhance its competitive advantage

Rows of baked grain crackers moving along a conveyor belt in a food manufacturing facility.

€500K+

Saved by optimizing stock

Unifying inventory data across multiple plants has prevented unnecessary raw material purchasing and reduced waste.

75%

Forecasting accuracy

Reliable data processes have replaced “gut feel”, significantly improving Brüggen’s demand forecasting.

400+

Active users globally

From executives to production teams, users now rely on instantaneous dashboards rather than spreadsheets.

CHALLENGE

Balancing a complex European supply chain

As a leading worldwide operator in the fast-moving consumer goods industry, Brüggen relies on speed and reliability. However, managing inventory and measuring supply chain KPIs across its European plants was difficult.

Brüggen’s teams relied on slow, manual SAP extractions and fragmented spreadsheets. Without a unified and timely view, balancing supply and demand was a complex task, leading to inefficiencies, potential material waste, and an inability to accurately track the business’s crucial “order on time and in full” metric.

Aerial view of a cargo ship docked at a riverside grain processing facility, being unloaded via a conveyor crane, with silos and industrial buildings along the waterfront.

APPROACH

A progressive journey to cloud analytics

Brüggen implemented Qlik to replace its manual processes, eventually moving to Qlik Cloud Analytics to deliver real-time dashboards and alerts.

By establishing a centralized data and analytics team, Brüggen brought order, governance, and simplicity to its reporting processes. Furthermore, the company embraced AI by deploying Qlik Answers, allowing employees to query hundreds of unstructured documents, such as sales contracts and HR policies, using natural language in just a few seconds.

Grain flakes pouring off machinery onto a conveyor belt in a cereal production facility.

RESULTS

Saving costs and improving forecast accuracy

By unifying visibility across its plants and its people, Brüggen has transformed its use of data. Eliminating redundant material purchasing has saved over €500,000, while Qlik has also helped to increase demand forecast accuracy from 65% to 75% or higher.

Today, over 400 employees access up to 50 comprehensive dashboards daily, saving countless hours previously spent wrangling with unreliable files. And with clean, trusted data laying the foundation, Brüggen is now positioned to leverage further AI and machine learning capabilities.

A lab technician holds a sample chamber filled with cereal flakes under a texture-testing machine.

WHAT THIS MEANS FOR YOU

Data visibility delivers meaningful benefits

Brüggen’s success illustrates how eliminating data silos can directly impact a business where it matters the most: on its bottom line.

By transitioning from manual spreadsheets to a governed, cloud-based analytics platform, organizations can uncover hidden inefficiencies and optimize resources across borders. Qlik provides the trusted data foundation required not just to report on the past, but to forecast the future and confidently embrace the next generation of AI-driven business intelligence.

Packaged cereal boxes moving through an automated checkweigher machine on a production line.
HJ Brüggen logo
We created a Qlik dashboard that puts together figures across plants. So far, we have saved more than €500,000 simply by having this data available to explore in one view. That was a very easy win, but also very impressive.
Martin Gries
Global Supply Chain Director and Head of Data and Analytics, H. & J. Brüggen KG

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