CUSTOMER STORY // AUTONATION
AutoNation accelerates insights in the cloud
Major U.S. dealership prepares for a data-driven future
300%
Rise in user uptake
Smooth processes and quick access to accurate data are driving user adoption across AutoNation.
30
Minutes’ refresh time
Critical financial data is now refreshed every 30 minutes, ensuring that key insights are always up to date.
Hours
Saved each week
Key tasks such as data and system administration can now be completed quickly and easily, saving valuable time.
CHALLENGE
Capitalizing on marketing strengths
Central to AutoNation’s business is its marketing operation. From direct-to-customer campaigns through Google to after-sales opportunities, AutoNation’s success is a result of its return on marketing investment (ROMI).
AutoNation introduced Qlik Sense, working with Snowflake to deliver data to meet critical marketing requirements. However, network connectivity issues meant user uptake was low, and analysts weren’t taking advantage of AutoNation’s growing reserves of data and Qlik’s visualization capabilities.
APPROACH
Delivering results from day one
When AutoNation was offered the opportunity to implement Qlik Cloud Analytics, the benefits became clear immediately. Moving away from its on-premises solution not only eliminated any connectivity issues but also unlocked new levels of efficiency and reliability.
AutoNation has finally achieved the Qlik environment it had always envisioned. Valuable data from its in-house SQL server is now transferred to Snowflake as a QVD file via Qlik DataTransfer, which then feeds into Qlik Cloud Analytics.
RESULTS
Better decisions, better outcomes
With Qlik Cloud Analytics, AutoNation now has a reporting platform that gives its marketing teams the information they need to inform AutoNation’s strategy. For AutoNation, this means assessing the reach and effectiveness of each marketing campaign, determining returns on investment, and using the knowledge gained to plan the next projects and make them even more effective.
Qlik’s tabular reporting is taking AutoNation away from basic spreadsheets, while the as-a-service environment frees staff up to focus on valuable new developments.
WHAT THIS MEANS FOR YOU
Enabling a data-driven future
Switching to Qlik Cloud Analytics gave AutoNation the Qlik platform it had always envisaged to take its business forward. It’s a compelling demonstration of how Qlik can add value not just in terms of its analytics but also save time and resources for engineers and managers.
AutoNation now has a platform on which to take the next exciting steps. A pilot of Qlik AutoML is already proving to be a highly successful addition, while Qlik Answers promises to spread the power of analytics even further across the business.
People can work through the data, slice it, and drill down much faster. The interface on Qlik Cloud Analytics is so much better than anything we had in house.
