Qlik Extends AWS Marketplace Reach Through DSOR Agreements With TD SYNNEX and Redington

Key takeaways:

• New AWS Marketplace DSOR agreements with TD SYNNEX and Redington extend Qlik's distribution reach across 125 countries and 1,800 reseller partners, building on 2025 partnerships with both distributors.

• Partners gain a scalable transaction path: Distributors and resellers can now execute Qlik deals through AWS Marketplace workflows, reducing procurement friction for end customers.

• More customers can access Qlik through existing AWS purchasing commitments, aligning data integration, analytics, and AI procurement with cloud spend already in motion.

Philadelphia, PA - Qlik^® today announced an expansion of its strategic distribution relationships with TD SYNNEX and Redington by authorizing them to sell through the Amazon Web Services (AWS) Marketplace Designated Seller of Record (DSOR) agreements. This builds on Qlik’s 2025 distribution partnerships with both companies and is designed to give partners and customers a more streamlined route to transact Qlik solutions through AWS Marketplace.

As enterprise AI moves from experimentation to execution, customers need faster and simpler ways to access the trusted data, analytics and AI capabilities that make AI reliable in real-world environments. At the same time, cloud marketplaces are becoming a more strategic procurement channel, giving customers a way to buy through established cloud purchasing processes while continuing to work with trusted partners.

For Qlik, the expanded AWS Marketplace motion reinforces a partner-led growth strategy built around reach, flexibility and customer choice. Resellers under TD SYNNEX and Redington will be better positioned to support AWS Marketplace transactions, create more scalable routes to customer demand, and help organizations adopt Qlik’s data integration, data quality, analytics and AI capabilities through familiar distribution channels.

“As customers expand AI across the enterprise, the ability to procure trusted data, analytics and AI capabilities through established distribution ecosystems is becoming increasingly important,” shared Michael Gray, Senior Vice President of Global Channels & Alliances at Qlik. “By expanding our strategic relationships with TD SYNNEX and Redington through AWS Marketplace, we are giving even more partners a more scalable way to bring Qlik to their customers and giving customers a simpler path to the trusted data, analytics and AI capabilities they need to scale AI responsibly.”

What’s new

• DSOR agreements now active with TD SYNNEX and Redington authorized to sell through AWS Marketplace: Their resellers can execute Qlik transactions through AWS Marketplace using the Designated Seller of Record model — streamlining deal execution while preserving partner-customer relationships.

• Customer procurement aligned to AWS commitments: Customers can apply existing AWS Marketplace purchasing agreements and committed spend toward Qlik solutions, reducing procurement cycles.

• Expanded from 2025 distribution partnerships: The agreements build on Qlik's broader distribution strategy launched in 2025, adding marketplace transaction capability to existing enablement, services, and support motions with both distributors.

Together, Qlik, TD SYNNEX and Redington help partners meet customers where they increasingly want to buy: through cloud marketplaces that simplify procurement while preserving the advisory, implementation and support value of the channel.

The expanded collaboration also reinforces Qlik’s broader ecosystem strategy. Qlik works with the systems, partners and cloud environments customers already use, helping organizations reduce friction, avoid lock-in and scale AI responsibly with trusted data they can rely on and control.

“Customers are increasingly aligning software purchases to AWS Marketplace and existing cloud commitments, which puts more emphasis on transaction standardization and speed,” shared Mark Martin, Global Vice President, Data & AI and Vendor Transformation, TD SYNNEX. “With Qlik’s DSOR model, partners can execute marketplace transactions efficiently while delivering governed data integration, analytics and AI capabilities within established AWS procurement workflows.”

“In high-growth markets, partners need both access and enablement to effectively deliver data and AI solutions at scale,” said Sayantan Dev, Global Head, Software Solutions Group, Redington. “By expanding marketplace access with Qlik, we’re equipping our partner ecosystem with a more streamlined way to transact, while strengthening their ability to deliver localized services that help customers adopt cloud and AI with confidence.”

To explore Qlik solutions on AWS Marketplace and learn about Qlik's partner program, visit Qlik.com

About Qlik

Qlik helps teams get more out of AI with data they can rely on and control. It delivers trusted data products, a powerful analytics engine, and AI agents. This helps teams reduce risk, keep operating costs in check, and scale AI responsibly as needs evolve. Used by 75% of the Fortune 500, Qlik supports customers worldwide. Qlik works with the systems and partners customers already use, so teams can stay flexible without lock-in.

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