Illustration that describes how Active Intelligence works. The process starts with raw data. Stage 1 - Free It: descriptive text. The data integration begins in this step. Stage 2 – Find it: descriptive text. This step focuses on data integration and data analytics processes. Stage 3 - Understand it: Descriptive text. This step includes both data integration and data literacy processes. Stage 4 Action it: Descriptive text. This final step of the process is enabled by both data analytics processes and data literacy. The end result of these 4 stages of Active Intelligence is informed action.