Qlik vs ThoughtSpot — Comparison Guide

Trying to decide between Qlik and ThoughtSpot? Find out how Qlik goes beyond the limited insights and use cases supported by ThoughtSpot to generate far more business value from your data.

Qlik or ThoughtSpot: Which should you choose?

On the surface, both Qlik and ThoughtSpot allow you to explore data with search and AI capabilities, but there are some fundamental differences that set Qlik apart. Discover the top 10 ways Qlik outperforms ThoughtSpot.

Compare ThoughSpot and Qlik

1. Support for any BI use case

These days, supporting only one use case such as natural language processing (NLP), for instance, will only take you so far. You can get NLP with either Qlik or ThoughtSpot, but unlike ThoughtSpot, Qlik is a complete data analytics platform that covers a full range of use cases and users — from experts who need advanced capabilities to novices who want to explore data on their own. Compare Qlik vs ThoughtSpot for use case support below.

  • Qlik — All the use cases

    Qlik offers natural language query – as just one of many features on a robust, open platform that also delivers reporting, self-service visualizations, geoanalytics, guided analytics, embedded analytics, custom applications, and enterprise data management. To name a few.
  • ThoughtSpot — One use case

    With ThoughtSpot, users can do one thing: ask questions of their data using natural language query. If you need to support other important use cases – including interactive visualizations – you’ll have to invest in additional products from other vendors.
Power BI: Narrow, linear data exploration

2. Ability to uncover insights

The analytics engine is at the heart of any data analytics technology. ThoughtSpot only offers users a narrow view of data and a limited analytical experience, restricting data exploration and discovery. Qlik effortlessly combines data sources and understands every relationship, enabling freeform data exploration across any data sources helping users uncover insights they never even thought to look for... Compare Qlik vs ThoughtSpot below.

    • Qlik — Unlimited visibility

      Qlik’s Associative Engine allows users to ask questions of any and all their data, as they explore that data – and pivot in any direction, always in context. In other words, users have an unlimited view into their data, resulting in broader and deeper insights – and better outcomes.
      • ThoughtSpot — A very narrow view

        All data exploration in ThoughtSpot occurs in a single, standard chart view, with limited ability to extend or customize and few options for interaction. Users are limited to a narrow scope within their data. As a result, their insights – and outcomes – are limited, too.

        3. Augmented intelligence (AI) and machine learning

        As users work with increasingly complex data sets, finding critical trends and outliers can be daunting. Augmented analytics that leverage machine learning to deliver ever more personal and contextually relevant guidance can transform the entire analytics workflow, streamlining data prep, surfacing new insights and increasing the data literacy of every user. Here’s how to compare ThoughtSpot vs Qlik for AI and machine learning:

        • Qlik — Machine learning

          Qlik uses a number of AI capabilities, including text interpretation and machine learning, to determine user intent and context to deliver relevant results. As a user interacts with the system, the engine learns over time, getting better and better at understanding intent.
        • ThoughtSpot — Machine programming

          In ThoughtSpot, search terms have to be defined in the system ahead of time, or the query fails. For example, if the user types “upsells by rep,” and the model doesn’t have an existing definition for “upsells,” it’s game over.
          See how Qlik Sense Works

          4. Data exploration and discovery

          Sure, most tools can help users answer predefined questions or follow repetitive analytical routines. But that misses the real value your data analytics can deliver – the ability for users to freely explore to make unexpected discoveries and uncover hidden insights. Find out how Thoughtspot and Qlik compare for data exploration and discovery:

            • Qlik — Natural flow of inquiry

              With the one-of-kind associative engine and suggested insights from AI, Qlik reveals meaningful relationships, trends and outliers across multiple data sets. Users can ask any question or easily find out which questions they should be asking, freely exploring data using highly interactive dashboards and analytics to make discoveries and uncover hidden insights.
              • ThoughtSpot — Trial-and-error guesswork

                Even if your data scientists prepare ThoughtSpot’s models to perfection, there’s another problem: How do your users know which questions to ask? Most use cases need a data-exploration stage before questions arise. ThoughtSpot doesn’t have exploration, so users resort to a trial-and-error approach.

                5. The data supply chain - from data integration to data prep

                Analytics are only as useful as the data available for analysis. An automated data supply chain that brings together all your data sources and deliver always current, analytics-ready data with self service data prep for users is the key maximizing the value of your data. See how the data supply chain compares for ThoughtSpot vs Qlik.

                • Qlik — Self-service data integration and management

                  Qlik’s end-to-end platform includes both governed data integration and ad hoc data prep capabilities. You can import data from thousands of sources and combine them without limitations. Automate and accelerate your entire data supply chain in a simple, scalable, and governed way.
                • ThoughtSpot — Non-existent data prep

                  Need to integrate new data sources into your analytics solution as quickly as possible? Of course you do – on a regular basis – if you want to lead in your industry. But ThoughtSpot doesn't have a data prep tool, so you have to invest in a third-party option. That means your TCO takes another hit, and simplicity is out the window.

                  6. Flexibility of deployment options

                  Every company’s tech stack is unique. That’s why you need the flexibility to deploy your analytics in whatever way best fits your organization’s requirements, whether that’s on-premise, public cloud or cloud hybrid. Qlik gives you all of these options. Read on to compare how deployment with ThoughtSpot compares to Qlik.

                  • Qlik — Any and all clouds

                    Whatever your cloud strategy – including on-premise and cloud hybrid – Qlik can accommodate it, at the same price, with no additional license costs. Your users have the same experience on their desktops, laptops, and mobile devices.
                  • ThoughtSpot — On-premise or cloud

                    ThoughtSpot can be deployed on-premise, with an appliance – or you can opt for a public cloud solution in a bring-your-own-license model. It’s an either-or proposition, with no hybrid or multi-cloud option.

                    7. Enterprise Reporting

                    Insights won’t make much impact if you can’t share them in ways others will understand. That’s why reporting is such an important component of the analytics equation. With Qlik, users can easily create, schedule and deliver their own reports, giving more people the opportunity to learn from their data. Read the comparison on Qlik vs ThoughtSpot for reporting.

                    • Qlik — Pixel-perfect reporting

                      Qlik NPrinting empowers your team to generate reports with drag-and-drop simplicity. Within a single platform, you can centrally schedule, generate, and deliver millions of consistent reports customized to individual users – for print, as a downloadable PDF or PDF in an email, as an Excel sheet, and more.
                      • ThoughtSpot — No reporting

                        Reporting may not be the flashiest use case in today’s array of options, but if you want your business to be data-driven, it’s essential. To drive smarter, more informed decisions in every area of business, you need a way to deliver weekly and monthly operational metrics to everyone they impact. With ThoughtSpot, you can’t.

                        Popular resources to help you compare Qlik vs Thoughtspot

                        • Analyst Report

                          2020 Gartner Magic Quadrant for BI and Analytics

                        • E-Book

                          Built for Transformation: How Qlik Gets You Farther, Faster in the Digital Era

                        • Whitepaper

                          3rd Generation BI – Accelerating Data Literacy in the Analytics Economy

                        • Whitepaper

                          Qlik Sense Architecture & Scalability Whitepaper

                        Considering other Qlik alternatives? See how Qlik compares to other data analytics solutions.

                        Three more ways Qlik outperforms ThoughtSpot.

                        Here are several critical ways Qlik helps companies get more from their analytics than ThoughtSpot.

                        • Pricing & TCO

                        • Qlik — Priced to unleash discovery

                          Qlik’s pricing enables you to address all the data required, to the tune of terabytes of data – so you’re always set up with the highest level of detail for the most surprising and useful insights. And Qlik has one enterprise model with all the capabilities, including embedded analytics, APIs, extensions, and more.
                        • ThoughtSpot — Priced to limit discovery

                          The more data you have, the more you pay for ThoughtSpot. That motivates you to keep data volume down, which is bad for insight discovery and innovation. Plus, ThoughtSpot has two levels of pricing, Enterprise and Extended Enterprise – and the Enterprise level doesn't include embedded scenarios or access to APIs.
                        • Location-based analytics

                        • Qlik — GeoAnalytics

                          Qlik’s powerful mapping and location-based analytics – called GeoAnalytics – reveals perspectives you’d never otherwise have seen. Ask and answer business-critical questions connected to store, office, and warehouse locations, and overlay them with visualizations. As a result, you gain insights beyond what’s available in tables and charts.
                        • No location-based analytics

                          In every industry, location data has become more and more important – and revelatory. Analyzing location data in combination with weather, customer, transaction, usage, and other data provides insights you otherwise wouldn’t have seen, including patterns, trends, and anomalies. Unfortunately, ThoughtSpot doesn’t have location-based analytic capabilities.
                        • Risk

                        • Global presence. Proven record. Stable future.

                          Qlik is the largest independent BI vendor on the market, with 60,000+ customers, a massive and active user community, and a mature ecosystem of 1700+ partners. You get all the rewards of truly innovative technology built on modern architecture – without the risk of an unproven upstart.
                        • New, unformed, and uncertain.

                          ThoughtSpot is a startup with modern technology, making it a prime target for acquisition by a Big Tech operator looking to integrate analytical query into their products. Currently, ThoughtSpot has about 200 customers,* fewer than 100 partners, and a customer support model that won’t scale

                          *as of February 2019

                        Qlik Sense vs Thoughtspot — Which is best for your organization?

                        Take data visualization to a whole new level with Qlik Sense.

                        So which data analytics vendor should you choose, Qlik or Thoughtspot? Before you decide, evaluate all the potential BI use cases you want to enable in your business beyond the narrow focus offered by Thoughtspot. Then consider all that makes Qlik Sense the leader for a new generation of data analytics. Our one-of-a-kind associative analytics engine and sophisticated AI enables users at any skill level to freely explore data to uncover hidden insights they can’t find using other analytics tools. And combined with Qlik’s data integration platform you get an end-to-end solution that outperforms Thoughtspot every time.

                        Experience Qlik Sense today.