Qlik vs ThoughtSpot — Comparison Guide

Trying to decide between Qlik and ThoughtSpot? Find out how Qlik goes beyond the limited insights and use cases supported by ThoughtSpot to generate far more business value from your data.

Screenshots of Qlik's interactive dashboards.

Qlik or ThoughtSpot: Which should you choose?

On the surface, both Qlik and ThoughtSpot allow you to explore data with search and AI capabilities, but there are some fundamental differences that set Qlik apart. Discover how Qlik outperforms ThoughtSpot.

Compare ThoughtSpot and Qlik

1. Support for any BI use case

These days, supporting only one use case such as natural language processing (NLP), for instance, will only take you so far. You can get NLP with either Qlik or ThoughtSpot, but unlike ThoughtSpot, Qlik is a complete data analytics platform that covers the full range of use cases and users — from experts who need advanced capabilities to novices who want to explore data on their own. Compare Qlik Sense® vs ThoughtSpot for use case support below.

  • Qlik — All the use cases

    Qlik offers natural language query – as just one of many features on a robust, open platform that also delivers reporting, self-service visualizations, geoanalytics, guided analytics, embedded analytics, custom applications, and enterprise data management. To name a few.
    • ThoughtSpot — One use case

      With ThoughtSpot, users can do one thing: ask questions of their data using natural language query. If you need to support other important use cases – including interactive visualizations – you’ll have to invest in additional products from other vendors.
      ThoughtSpot: Narrow, linear data exploration

      2. Ability to analyze all your data

      The analytics engine is at the heart of any data analytics technology. ThoughtSpot only offers users a narrow view of data and a limited analytical experience, restricting data exploration and discovery. Qlik effortlessly combines any data sources and understands every relationship, enabling freeform data exploration that helps users uncover insights they never even thought to look for... Compare Qlik vs ThoughtSpot below.

        • Qlik — Unlimited visibility

          Qlik’s Associative Engine allows users to ask questions of any and all their data, as they explore that data – and pivot in any direction, always in context. In other words, users have an unlimited view into their data, resulting in broader and deeper insights – and better outcomes.
          • ThoughtSpot — A very narrow view

            All data exploration in ThoughtSpot occurs in a single, standard chart view, with limited ability to extend or customize and few options for interaction. Users are limited to a narrow scope within their data. As a result, their insights – and outcomes – are limited, too.
            Screenshot showing how Qlik's Insight Advisor makes automatic suggestions from your data.

            3. Augmented analytics (AI) and machine learning

            As users work with increasingly complex data sets, finding critical trends and outliers can be daunting. Augmented analytics that leverage machine learning to deliver ever more personal and contextually relevant guidance can transform the entire analytics workflow, streamlining data prep, surfacing new insights and increasing the data literacy of every user. Here’s how to compare ThoughtSpot vs Qlik for AI and machine learning:

            • Qlik — Machine learning

              Qlik uses a number of AI capabilities, including text interpretation and machine learning, to determine user intent and context to deliver relevant results. As a user interacts with the system, the engine learns over time, getting better and better at understanding intent.
            • ThoughtSpot — Machine programming

              In ThoughtSpot, search terms have to be defined in the system ahead of time, or the query fails. For example, if the user types “upsells by rep,” and the model doesn’t have an existing definition for “upsells,” it’s game over.
              See how Qlik Sense Works

              4. Data exploration and discovery

              Sure, most tools can help users answer predefined questions or follow repetitive analytical routines. But that misses the real value your data analytics can deliver – the ability for users to freely explore to make unexpected discoveries and uncover hidden insights. Find out how Thoughtspot and Qlik compare for data exploration and discovery:

                • Qlik — Natural flow of inquiry

                  With the one-of-kind associative engine and suggested insights from AI, Qlik reveals meaningful relationships, trends and outliers across multiple data sets. Users can ask any question or easily find out which questions they should be asking, freely exploring data using highly interactive dashboards and analytics to make discoveries and uncover hidden insights.
                  • ThoughtSpot — Trial-and-error guesswork

                    Even if your data scientists prepare ThoughtSpot’s models to perfection, there’s another problem: How do your users know which questions to ask? Most use cases need a data-exploration stage before questions arise. ThoughtSpot doesn’t have exploration, so users resort to a trial-and-error approach.

                    5. The data supply chain - from data integration to data prep

                    Analytics are only as useful as the data available for analysis. An automated data supply chain that brings together all your data sources and delivers always current, analytics-ready data with self service data prep for users is the key maximizing the value of your data. See how the data supply chain compares for ThoughtSpot vs Qlik.
                    • Qlik — Self-service data integration and management

                      Qlik’s end-to-end platform includes both governed data integration and ad hoc data prep capabilities. You can import data from thousands of sources and combine them without limitations. Qlik analytics can prepare and combine your data for analysis. You can also automate and accelerate your entire data supply chain in a simple, scalable, and governed way with Qlik’s Data Integration Platform.
                    • ThoughtSpot — Non-existent data prep

                      Need to integrate new data sources into your analytics solution as quickly as possible? Of course you do – on a regular basis – if you want to lead in your industry. But ThoughtSpot doesn't have a data prep tool, so you have to invest in a third-party option. That means your TCO takes another hit, and simplicity is out the window.

                      6. Flexibility of deployment options

                      Every company’s tech stack is unique. That’s why you need the flexibility to deploy your analytics in whatever way best fits your organization’s requirements, whether that’s on-premise, public cloud or cloud hybrid. Qlik gives you all of these options. Read on to compare how deployment with ThoughtSpot compares to Qlik.
                      • Qlik — Any and all clouds

                        Whatever your cloud strategy – including on-premise and cloud hybrid – Qlik can accommodate it and you don’t pay twice. Your users have the same experience on their desktops, laptops, and mobile devices.
                      • ThoughtSpot — On-premise or cloud

                        ThoughtSpot can be deployed on-premise, with an appliance – or you can opt for a public cloud solution in a bring-your-own-license model. It’s an either-or proposition, with no hybrid or multi-cloud option.
                        Our technology works with your infrastructure
                        Chart showing increasing users, data scale, and analytic complexity.

                        7. Pricing that drives adoption and increases insights

                        While the unique capabilities that differentiate data analytics vendors are key to choosing the right technology for your business, pricing and total cost of ownership are on equal footing. You want a platform that encourages adding more users, data and use cases to maximize the value of your investment. Compare pricing and TCO for Qlik Sense vs Thoughtspot.

                        • Qlik Sense — Priced to unleash discovery

                          Qlik’s pricing enables you to address all the data required, to the tune of terabytes of data – so you’re always set up with the highest level of detail for the most surprising and useful insights. And Qlik has one enterprise model with all the capabilities, including embedded analytics, APIs, extensions, and more.
                          • ThoughtSpot — Priced to limit discovery

                            The more data you have, the more you pay for ThoughtSpot. That motivates you to keep data volume down, which is bad for insight discovery and innovation. Plus, ThoughtSpot has two levels of pricing, Enterprise and Extended Enterprise – and the Enterprise level doesn't include embedded scenarios or access to APIs.

                            Popular resources to help you compare Qlik vs Thoughtspot

                            • Analyst Report

                              2021 Gartner Magic Quadrant for BI and Analytics

                            • E-Book

                              Built for Transformation: How Qlik Gets You Farther, Faster in the Digital Era

                            • Whitepaper

                              3rd Generation BI – Accelerating Data Literacy in the Analytics Economy

                            • Whitepaper

                              Qlik Sense Enterprise SaaS Technical Overview

                            Considering other Qlik alternatives? See how Qlik compares to other data analytics solutions.

                            Three more ways Qlik outperforms ThoughtSpot

                            Here are several critical ways Qlik helps companies get more from their analytics than ThoughtSpot.
                            • Enterprise Reporting

                            • Qlik — Pixel-perfect reporting

                              Qlik NPrinting® empowers your team to generate reports with drag-and-drop simplicity. Within a single platform, you can centrally schedule, generate, and deliver millions of consistent reports customized to individual users – for print, as a downloadable PDF or PDF in an email, as an Excel sheet, and more.
                            • ThoughtSpot — No reporting

                              Reporting may not be the flashiest use case in today’s array of options, but if you want your business to be data-driven, it’s essential. To drive smarter, more informed decisions in every area of business, you need a way to deliver weekly and monthly operational metrics to everyone they impact. With ThoughtSpot, you can’t.
                            • Location-based analytics

                            • Qlik — GeoAnalytics

                              Qlik’s powerful mapping and location-based analytics – called GeoAnalytics – reveals perspectives you’d never otherwise have seen. Ask and answer business-critical questions connected to store, office, and warehouse locations, and overlay them with visualizations. As a result, you gain insights beyond what’s available in tables and charts.
                            • No location-based analytics

                              In every industry, location data has become more and more important – and revelatory. Analyzing location data in combination with weather, customer, transaction, usage, and other data provides insights you otherwise wouldn’t have seen, including patterns, trends, and anomalies. Unfortunately, ThoughtSpot doesn’t have location-based analytic capabilities.
                            • Risk

                            • Global presence. Proven record. Stable future.

                              Qlik is the largest independent BI vendor on the market, with 38,000+ customers, a massive and active user community, and a mature ecosystem of 1700+ partners. You get all the rewards of truly innovative technology built on modern architecture – without the risk of an unproven upstart.
                            • New, unformed, and uncertain.

                              ThoughtSpot is a startup with modern technology, making it a prime target for acquisition by a Big Tech operator looking to integrate analytical query into their products. Currently, ThoughtSpot has about 200 customers,* fewer than 100 partners, and a customer support model that won’t scale

                              *as of February 2019

                            kpi dashboard examples

                            Why do customers choose Qlik?

                            Compare Qlik Sense® to other data analysis tools and you’ll see why Qlik sets the benchmark for a new generation of data analytics. Our one-of-a-kind associative analytics engine and sophisticated augmented analytics let you freely explore all your data to make bigger discoveries and uncover insights you can’t find using other data analytics tools.

                            And with a true governed multi-cloud architecture, deploy any way you want, massively scaling users and data without compromising security or performance. Qlik helps you empower people throughout your organization to make better decisions, take smarter actions and drive stronger business performance, every day.

                            Experience Qlik Sense today.