Companies depend on business intelligence solutions to help them anticipate, react, and adapt swiftly to change. By leveraging business data analytics, they can create, visualize, and analyze large, complex data sets, allowing them to get a 360-degree view of their business and better understand their customers, the market, and the supply chains on which they depend. By enabling organizations to aggregate and discover actionable insights from a wide variety of data—and present and share their findings across the enterprise—business intelligence solutions can help firms detect and eliminate operational inefficiencies, increase workforce productivity and customer satisfaction, identify new sources of revenue, and make smarter business decisions. With a robust business intelligence solution, they can reinvent business processes and drive transformation across the organization.
Departments throughout the enterprise can use business intelligence solutions to solve difficult problems and do their jobs more effectively. Marketing teams can use BI tools to analyze customer sentiment and brand awareness, improve customer segmentation and targeting, assess campaign effectiveness, and maximize campaign ROI. Sales teams can use the same tools to track consumer preferences and supply/demand trends, measure sales performance, and develop more effective cross-sell and up-sell strategies.
Finance and accounting departments can leverage business intelligence solutions to streamline expense management, optimize budget allocation, enable true data-driven forecasting, and solve complex risk and compliance challenges. HR departments can use a BI platform to analyze labor, benefit, and recruitment data, optimize employee management and succession planning, monitor productivity trends, and minimize turnover. And IT departments can use BI tools to improve data governance and security, identify underused systems and applications, and predict emerging IT needs.
Today’s self-service business intelligence solutions make it easier than ever for business users to access and work with data—to spin up data visualizations and interactive dashboards, carry out fast, accurate BI reporting, and obtain the insights they need to guide their decision making—all without IT assistance. Pre-built connectors let users load and combine data from across different databases, data warehouses, and other sources and systems including sensor data for IoT analytics. Innovative data replication and migration technologies automate data integration tasks while governed data catalogs profile and document data sources. Users get access to trusted, high-quality data when and where they need it—without sacrificing data security or privacy.
Modern business intelligence solutions simplify data preparation and data discovery for the non-data scientist. Users of all skill levels can search for data using text search while interactive selections let them quickly drill down to the information they’re looking for. A graphical interface and drag-and-drop functionality eliminate the need for SQL programming, allowing users to prepare, model, manipulate, and analyze data visually. Smart visualizations put data in context and help users identify outliers and meaningful patterns in their datasets faster. Some toolsets even offer advanced analytics capabilities including data mining and predictive analytics, making them suitable for use as a big data analytics tool.
The newest generation of business intelligence solutions leverages AI, machine learning techniques, and natural language processing to manage and process massive quantities of data more efficiently and revolutionize the way users interact with analytics. Also referred to as augmented analytics, these toolsets automate data preparation, model development, and other data science processes and suggest visualizations and insights to users based upon their data and input. Non-technical users can access and ask questions about their data using natural language—and get instant answers via visually and conversationally. With intuitive, AI-enabled business intelligence solutions, organizations can boost analytics adoption and foster data literacy across the organization, empowering and encouraging users to regularly explore and use data to solve problems, anticipate and meet customer needs, capitalize on new opportunities, and stay agile in the face of unexpected change.
Qlik Sense® is a powerful BI and analytics platform from the leaders in data discovery technology. Setting the benchmark for a new generation of business intelligence solution, Qlik Sense features a one-of-a-kind Associative Engine, sophisticated AI, and a high-performance, cloud native architecture. Qlik’s data platform is the most complete solution on the market, providing you with connectivity to the widest range of data sources, centralized data governance, and intuitive visual data preparation and analytics capabilities—plus support for self-service, pixel-perfect business intelligence reporting and seamlessly embedded analytics.
Qlik’s Associative Engine indexes and understands all relationships in your data, surfacing hidden insights and enabling users to combine and explore information freely—without the limitations of query-based BI tools. Users can follow their intuition in any direction and drag and drop to build interactive dashboards and rich analytics applications. And with Qlik’s Cognitive Engine suggesting relevant insights to explore, automating manual processes, and supporting natural language interaction, users can interact easily and generate insights faster, homing in on the information they need to better understand a situation and take action. With Qlik Sense, businesses can federate the power of analytics to each and every user.
BI tools make it easier for users to aggregate and analyze data from various databases and systems and other sources of information and obtain a unified view of diverse datasets. They help users produce data visualizations and build and share dashboards and reports. Users can more easily transform data into actionable insights and share their findings across the organization.
It helps organizations gain greater visibility into business processes, increase operational efficiency, better understand and predict customer behavior, improve the performance of marketing campaigns and other efforts, deliver better products and services, identify and mitigate risk, and empower stakeholders to make informed, data-driven decisions.
It allows organizations to make fact-based decisions, anticipate and react swiftly to changing market conditions, better understand and serve their customers, operate more efficiently, create new revenue opportunities, and gain an edge on the competition.
It can help you integrate siloed data and disconnected systems and provide a centralized point of access to a “single version of the truth”. It enables you to analyze and obtain valuable insights from large quantities of diverse data, identify the cause of poor business performance, better understand customer needs and preferences, determine your marketing ROI, and more accurately forecast demand.
It is an indispensable asset to the enterprise because it removes the guesswork from strategic planning by providing decision-makers with the information they need to better understand the current situation, determine if goals are being met, identify areas in need of improvement, better allocate resources, and streamline business processes.