MARKETING DATA ANALYTICS
Bring All Your Data Together and Optimize Your Funnel Based on Revenue
Make smarter, data-driven decisions on your go-to-market strategy.
See how using Qlik® data analytics can help you connect your marketing efforts to revenue.
Gain deeper insight.
Prioritize markets.
Optimize investment and mix decisions.
Accurately forecast and track KPIs.
Four key elements of modern marketing analytics.
Large, complex datasets — like ad platforms, CRM, marketing automation, web analytics, IoT/product, even real time sources — provide both challenges and opportunities. It can take hours preparing data in custom spreadsheets. Otherwise, you couldn’t tie this information together to see how your efforts impact revenue or optimize the full customer lifecycle.
Modern analytics from Qlik automate and accelerate data integration and prep, so your teams can focus their time exploring trusted, governed data using advanced self service marketing analytics to uncover hidden insight.
Closed loop.
Break down data silos so you can analyze integrated data. You’ll be able to measure and optimize across the entire funnel based on true ROI.
One source of truth.
Get a reliable, single source of governed data you can trust which KPI from which tool is correct.
AI-powered insight.
Let AI guide you by automatically surfacing insight and relationships in your data and providing recommendations of angles for you to explore.
True self service.
Enable any user to access, visualize and analyze their data, design dashboards, and run reports. Plus, use conversational analytics to ask any questions in natural language and have answers presented in an easy to understand conversational manner.
Campaign planning and optimization.
Refine your campaigns with analytics that close the loop between campaign tactics and revenue.
Optimize your campaign level marketing mix.
Improve campaign performance.
Simplify even the most complex buyer journey.
Take timely action.
B2B Marketers Align With Sales
Improve pipeline velocity by deeply understanding your leads and account lifecycles, even after they pass from marketing to sales.
Better align with sales.
Optimize operations.
Demonstrate marketing’s impact.
B2C MARKETERS UNDERSTAND
Drive brand recognition and sales — both online and in store — by deeply understanding consumers’ needs, expectations, and behavior in each stage of their lifecycle. Then uncover innovative ways to engage customers and meet their needs every step of the way.
Increase conversion.
Maximize return on ad spend.
Optimize in real time.
Improve cross sell and upsell.