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Senior Customer Marketing Manager

North Sydney, Australia

What makes us Qlik

Qlik helps enterprises around the world move faster, work smarter, and lead the way forward with an end-to-end solution for getting value out of data. Our platform is the only one on the market that allows for open-ended, curiosity-driven exploration, giving everyone – at any skill level – the ability to make real discoveries that lead to real outcomes and transformative changes. We are a Values-Driven organization, operating over 100 countries with 45,000 customers around the world. If you think we are interesting, please read on – we may be looking for you!

Lead with Data! This is one of our guiding principles here at Qlik. 

At Qlik, we encourage our customers to use data to drive action; but more importantly, action in the right direction.  Leveraging our past experience, and world class tools, we help many companies drive success by making analytics part of their journey, not the end result.


The Global Customer Marketing Team 

Qlik is seeking an experienced Senior Customer Marketing Manager to join the Global Customer Marketing team, focused on forging impactful customer relationships and creating transformative customer content that powers the most visible campaigns across the company.


The Senior Customer Marketing Manager, APAC, leads all major customer advocacy and reference programs in APAC, taking the lead role in one of Qlik’s most critical markets. The role drives Qlik’s customer marketing strategy in APAC, with a focus on managing customer relationships, advocacy programs and overseeing the customer asset pipeline, including success stories, case studies, press releases, quotes, videos, blog posts, and any other public use of customers across the geography. The Senior Customer Marketing Manager should be passionate about helping make Qlik customers wildly successful and sharing and showcasing those successes.


A successful candidate will be:

  •                    Forward-thinking, and comfortable advocating for an emerging area of successful B2B marketing – making our customers successful so our brand succeeds with them.
  •                    Experienced at building relationships and delighting customers – going above and beyond to create extraordinary experiences and interactions.
  •                    Strategically-minded, always focused on getting closer to the big line items that tell the best stories, not stuck in the minutia of a spreadsheet or customer list
  •                    Creative and brave – comfortable taking risks and being the face of the Customer Team in APAC.


This role requires a resourceful, creative and service-minded person with a passion for customer work and cross-functional collaboration. The ideal candidate will be committed to customer interaction, transparent processes and working in a high energy, geographically dispersed but close-knit team


The Senior Manager position works closely with Qlik’s Senior Director of Global Customer Marketing as part of a global team managing highly-visible programs encompassing References and Evidence, Customer Advocacy programs, and Qlik digital Communities.


Role and Responsibilities of the role


  •                    Supports the strategic and systematic prioritization of Qlik’s customer marketing pipeline in APAC. This includes supporting high-touch customer and advocacy programs for customers and works with Qlik’s agencies to create content that supports an aggressive sales and marketing agenda.
  •                    Leads customer engagement and communication programs, such as high visibility programs at the company’s large global user conference, various in-person/virtual events, and its popular Transformational Customer awards program
  •                    Works with creative agencies to develop customer content, collaborating with broader marketing teams on customer success stories, press releases, videos, blog postings, and other highly visible programs.
  •                    Forges and nurtures relationships with customer advocates.
  •                    Supports sales reference needs for APAC (for requests that fall outside of our self service tools)
  •                    Recruits and manages speakers for key customer events such as webinars and user conferences.
  •                    Pursues a deep knowledge of Qlik’s customer success stories in the region – as well as a knows how to build and manage a growing pipeline of new advocates.
  •                    Has a familiarity with B2B marketing, lead generation, and sales processes


To be considered for the role you’ll need to have

  •                    Bachelors or equivalent required
  •                    Experience in B2B customer marketing required
  •                    12+ years of demonstrated in-house/agency professional experience in supporting customer marketing (PR, social and asset based) content and initiatives for a major customer-focused brand required. Technology B2B experience preferred.
  •                    Experience managing customer pipelines to drive results
  •                    PR and customer marketing experience preferred
  •                    Creative marketing and communications skills
  •                    Outstanding commitment to service and customer advocacy
  •                    Results oriented attitude and ability to focus efforts of multiple stakeholders in order to increase engagement and asset creation/distribution globally
  •                    Experiencing managing a 7 figure budget
  •                    Self reliant, results oriented.  Ability to make decisions in a changing environment and anticipate future needs.  Ability to operate as an effective tactical as well as strategic thinker
  • Ability to travel up to 30%

Our way of giving back

To our communities, to the world, and to you is a core part of the culture at Qlik. We encourage our employees to participate in our numerous Corporate Responsibility Program initiatives.


The role is located in Sydney, Australia. If you think this position is interesting, you are welcome with your complete application in English. Apply as soon as possible as we are working continuously with the applications for this assignment.

Qlik is an Equal Opportunity Employer and does not discriminate on the basis of any protected category or characteristic.  We value the diversity of our workforce. If you need assistance due to disability during the application and/or recruiting process, please contact us via the Accessibility Request Form


Qlik is not accepting unsolicited assistance from search firms for this employment opportunity. Please, no phone calls or emails. All resumes submitted by search firms to any employee at Qlik via-email, the Internet or in any form and/or method without a valid written search agreement in place for this position will be deemed the sole property of Qlik. No fee will be paid in the event the candidate is hired by Qlik as a result of the referral or through other means.