Active Intelligence Executive Insights

A view to achieving informed action


James Fisher

Chief Product Officer, Qlik

Welcome to the second edition of our Active Intelligence Executive Insights. In this short video, James Fisher, Chief Product Officer at Qlik, explains what we mean by Active Intelligence and introduces the topics we discuss in this year’s issue.

In This Issue

  • Professor Hannah Fry

    Professor in the Mathematics of Cities, UCL

    Professor Hannah Fry examines the benefits of bringing together the best of humans and machine automation.

  • Thomas H. Davenport

    Professor of IT & Management, Babson College

    Thomas H. Davenport explains how organizations can act smart with data, and the process, culture change and technical steps required to achieve Active Intelligence.

  • Professor Sally Eaves

    Senior Policy Advisor, Global Foundation for Cyber Studies and Research

    Professor Sally Eaves explains the importance of building an agile approach to insights and decision-making to inform smarter actions in a constantly changing world.

  • Thomas H. Davenport

    Professor of IT & Management, Babson College

    Organizations fighting modern slavery are using data analytics to co-ordinate vital prevention strategies, as Thomas H. Davenport explains.

Meet the Authors

How Active Intelligence Works

Illustration that describes how Active Intelligence works. The process starts with raw data. Stage 1 - Free It: descriptive text. The data integration begins in this step. Stage 2 – Find it: descriptive text. This step focuses on data integration and data analytics processes. Stage 3 - Understand it: Descriptive text. This step includes both data integration and data literacy processes. Stage 4 Action it: Descriptive text. This final step of the process is enabled by both data analytics processes and data literacy. The end result of these 4 stages of Active Intelligence is informed action.

Active Intelligence in Numbers

Unlocking data for analysis

The first step is to take raw data from different sources and continuously deliver it to where it needs to be, reflecting changes in real-time. For many organizations, this isn’t happening.

Transforming data for trusted insights

Transforming raw data, while preserving lineage and assuring governance, unlocks opportunities for analysis. But ensuring that data sets are correct and not incomplete are still challenges for organizations.

Uncovering richer intelligence

Executing data analytics well is the key to uncovering richer insights for decision-making. But there are a number of areas that are acting as barriers to organizations achieving this.

Taking informed actions

Organizations are still striving to translate data into business value. Moving towards a culture of informed action will enable them to make every moment count. Those who have already taken this step are seeing the benefits.

Achieving business outcomes from Active Intelligence

Organizations need to implement an intelligent analytics data pipeline, where information flows continuously into everyday processes. This optimizes every business moment through informed action, accelerating business value.

Read issue 2 of the Active Intelligence Executive Insights.

Learn More About Active Intelligence

  • Resource

    Active Intelligence

  • BLOG

    Qlik Active Intelligence Blog


    Capture the Moment with Action-Oriented Analytics

“Active Intelligence in Numbers” Source Credits:
“Data is the New Water: The Importance of Investing in Data and Analytics Pipelines”, conducted by IDC on behalf of Qlik, February and March 2020
“The Journey to Becoming Data-Driven: A Progress Report in the State of Corporate Data Initiatives”, conducted by New Vantage Partners, January 2021