To provide the outstanding service customers expect from the brand, Andersen Corporation knew it needed to revamp its sales strategy and team.
Headquartered in Bayport, Minnesota, Andersen Corporation is the largest window and door manufacturer in North America and the most recognised brand in the window and patio door industry, employing more than 9,000 people worldwide.
"We needed to rethink our sales model and better align our business according to our customers," says Blaine Verdoorn, Director of Business Analytics, Andersen Corporation. "We wanted to transform the structure of the sales team, in order to customise the needs of each market segment, and needed a streamlined way to measure and track the success of our sales team."
Whilst there were multiple Business Intelligence (BI) and reporting tools already in place at Andersen, the team lacked visibility into critical data. This made insight discovery a challenge. “The system we were using required heavy involvement from IT and we didn’t have the ability to set up our own queries, which is key in a changing sales landscape,” said Verdoorn. "We needed a flexible, self-service and visual platform."