Turn Up the Volume: Introducing This Year's Luminary & Partner Ambassador Cohorts

Today, we’re welcoming our newest class of Qlik Luminaries and Partner Ambassadors: customers and partners whose experience, expertise, and voices will help shape our community, our thinking, and the work we do in the year ahead.

First, congratulations to everyone selected.

We had more applications this year than ever before, which made choosing this year’s cohort incredibly difficult. The quality, experience, and enthusiasm across the applications were a powerful reminder of just how strong this community has become.

And to everyone who applied but wasn’t selected this time, thank you too. We value your contributions, and hope you'll stay closely connected, keep challenging us, and keep sharing your expertise.

A cohort built on real voices

Luminaries and Partner Ambassadors aren’t just advocates for Qlik. They’re some of the most active users of our newest capabilities, and some of the most honest voices when it comes to what’s working, what isn’t, and where we need to do better.

That combination, real usage paired with real feedback, is incredibly powerful.

Matt Hayes and I talk a lot about the value of spending real time with customers and partners.

Not just presenting. Listening.

Marcus Tannerfalk, who leads our design practice, spends significant time with our Luminaries and Partner Ambassadors and can point to over 50 capabilities directly shaped by those conversations the past few years alone.

Qlik Answers Fast mode is one example. Our advocates liked the quality of the answers. Their feedback was simple: now make them faster. We took that back into product development, and Fast mode is the result.

For me, that’s the point. Good feedback should change something.

And these communities don’t wait for us to tell them what’s possible either.

One Partner Ambassador connected Claude to the Mindtickle MCP connector during a proof of concept and, within days, was using account data from his CRM, delivery history from his project system, and Qlik-approved product content to build customer-ready sales decks.

That’s what I value about this group. They use the technology, push it, find new ways to apply it, and then tell us what they learned.

Real advocacy from real experience.

The most powerful AI and analytics stories aren’t coming from vendors. They’re coming from practitioners.

When a Luminary talks about something they have built with Qlik, people listen differently than when we say it. When a Partner Ambassador explains what they’re seeing across customers and markets, that credibility comes from experience.

And it works both ways.

Our Luminaries and Partner Ambassadors don’t just share their expertise with Qlik. They share it with one another. They compare notes, challenge assumptions, and help each other think differently about what’s possible.

Many members of the cohort will also work directly with our teams, get hands-on with new capabilities, and provide feedback that helps us refine what we’re building.

That gives us a real-world perspective we cannot get any other way. And ultimately, that makes Qlik better.

Turn up the volume

Over the coming year, you’ll hear much more from this group: at Qlik Connect, in our Community, through blogs and social conversations, in product discussions, and in the conversations happening between customers and partners themselves.

So, to this year’s Qlik Luminaries and Partner Ambassadors: welcome.

Keep sharing what works. Tell us when it doesn’t. Challenge us. And keep showing us what’s possible.

We’re listening.

I’m excited to see what we compose together next.