With a history that dates back to 1921, online fashion retailer Loehmann’s had a lot of data. In fact, it had more than 10 years’ worth of merchandising, sales, and CRM data stored in a well-organized data warehouse. Despite this wealth of data, business leaders were not ableto gain insights related to sales trends and basket analysis.
“The problem wasn’t in the volume or quality of data,” then-COO Bill Thayer said. “The problem was in the client/server-based tool we relied on to deliver reports, which resulted in a static outcome that we couldn’t drill into.” The old way merchants tried to gain insights was to ask one of the planners to run a report from an Access database, which was an error-prone process.