Customer satisfaction is a top priority for Alternative Apparel. When changes to supplier deliveries occur, the operations and sales teams need to be able to work together to communicate those changes to the customer. Especially when you’re a fashion lifestyle brand best known for comfort, simplicity and a commitment to sustainability.
Unfortunately, legacy systems made it cumbersome for Alternative’s customer service employees to gather the data needed to answer the operations team’s questions. This slowed down the customer service process for both sales and operations and created disparate reports across the network.
The company set out to find a solution that could improve business processes and increase customer satisfaction.