Industry consumer products

Business Discovery for Consumer Products

Build Brand and Category share, deliver agile operations and improve profit

Analyze trends to capture market share and consumer loyalty. Build and manage the intelligent supply chain that can respond to consumer demand signals, delivering high levels of product availability. Simultaneously reduce transportation costs and focus on efficiency across all operations. Optimize marketing investment to maximize sales, margin, and return on investment.

Empower the consumer-driven value chain across the organization

Consumer Products companies are operating increasingly complex global supply and distribution networks. Close collaboration is required with suppliers and trading partners to gain real time visibility into business operations. Brand and category innovation requires deep consumer and shopper insights. In an environment of increasing cost pressures, profitability depends on identifying efficiencies across the value chain.

Using QlikView Business Discovery platform, Consumer Products companies can:

  • Segment markets, competition and customers to understand and deliver maximum profit by category and brand
  • Drive sourcing and procurement efficiencies
  • Improve collaboration with partners and suppliers by providing visibility and data insights across the entire value chain
  • Exert greater discipline in marketing campaigns, promotion management and pricing to drive enhanced outcomes
  • Integrate retailer sales data, consumer sentiment insights and sell-through information to provide a complete picture of demand and product performance
  • Synchronize operational processes using real-time production insights
  • Ensure trusted and timely regulatory compliance by enabling drill-down visibility into quality assurance, product safety, and recall measures

The QlikView Customer Experience

Discover why Consumer Products companies around the world are using QlikView to overcome their Business Intelligence (BI) challenges and improve their overall performance.

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QlikView in Action

On the sales side, we use QlikView to find selling opportunities with existing customers as well as to highlight customers who are ordering less frequently than before. On the control side, we can track margins and customers' rebates instantly whereas before it took hours of manual data collation.”

Julian Spencer, Finance and Operations Director Europe, WD-40

Estimated daily cost savings of $23,700 from access to on-demand data that is refreshed daily on 45-minute intervals; complete ROI in 4 months

We've put QlikView analysis to work in identifying where additional efficiencies can be found. Our dry goods packaging department has already seen a time savings of 25 % in its operations. That’s what QlikView is all about: putting the power of analytics into the hands of everyone.”

John Meersman, Director of IT, National Frozen Foods Corporation

Consolidates thousands of individual reports to immediate answers from one QlikView application; deployed in 15 days

Analyze over 500,000 order lines in seconds, in real time, on demand; 2 weeks to deploy application

Reduced excess and obsolete product inventory by 98%; developed applications for finance and inventory in 3 weeks.

QlikView is the critical last mile in our data warehousing and business intelligence initiative. QlikView has allowed us to maximize the efficiency and ROI of our data warehousing application by giving sales managers fast and easy-to-use analysis of critical sales data, both at the office and on the road.”

Bill Lloyd, Enterprise Intelligence Manager, Pergo

Achieved 80 % reduction in audit time - down from 3 weeks to less than three days per audit cycle.

QlikView has surprised us in a positive way in every respect: its performance has more than fulfilled our expectations. At the same time, setting it up and using it was extremely easy and adaptable.”

Uwe Dubbert Manager IT/Telecom Group, Ahlers AG

Complement your existing BI investments with QlikView

Consumer Products companies need insights on sales performance and operational efficiency to manage complex retailer and distributor relationships and to protect profitability.  QlikView removes the barriers to working with real-time information through in-memory, associative technology that enables entire workforces to make timely, accurate decisions.

QlikView Business Discovery platform delivers true self-service BI that empowers business users by driving innovative decision-making

QlikView has been recognized by Consumer Goods Technology, a leading business and IT news organization for the consumer products industry, as a third-time Editor’s Choice winner for disruptive technology, adding tremendous value to the consumer products industry.

QlikView enhances visibility and simplicity, and drives better decisions—and better performance—for Consumer Products companies everywhere.