King.com delivers rapid analysis with zero wait time

QlikView has cost us only 20 percent of the price of alternative solutions. The payback period was just a few months.

– Mats-Olov Eriksson, Data Architect, King.com

Company Profile

Region:

North America, United States, Europe

  • Industry: High Tech
  • Function: Sales, Marketing, Finance, IT

Challenges

  • Make huge volumes of gaming data accessible to the business
  • Deliver rapid business insights
  • Empower business users with self-service

Solution

  • King.com has deployed QlikView to multiple lines of business, providing benefits to users around the world in a number of key areas:
    • Executives can make more informed business decisions based on multiple KPI metrics
    • The marketing team can target games more effectively based on multi-dimensional customer insights
    • Financial analysts are measuring return on investment in marketing campaigns for the first time
    • The product development team can analyze customer behavior to inform future games design
    • The IT team is gaining a better understanding of data structure and relevance
  • Over 100 QlikView applications now in daily use
  • Handling 2 billion rows of data generated per day
  • First application in production within a week
  • Return on investment achieved in a few months
  • Users able to search and analyze big data in the way they want

Benefits

  • Delivered rapid analysis with zero wait time
  • Provided an excellent self -service experience for multiple users
  • Created a powerful new platform for improved decision making

King.com

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